Ruth Sarah-Jones
Supporter Relationship Manager
Ruth Sarah-Jones has spent many years working with charities tackling poverty in different parts of the world. Fundraising and communications became a big part of that journey, and Ruth joined us as Supporter Relationship Manager in July 2025.
“Since Covid, I’ve seen a real shift in the UK. Basic needs like food, water, and shelter — things many of us once took for granted — are now slipping out of reach for far too many people. That hit home.
“Food and farming have always been part of my story. I grew up on a patchwork of farmland in North Wales, with an uncle who raised sheep and parents who turned our two-acre garden into a mini Eden of fruit and veg. You could say soil runs in my veins!
“My mother’s mother came to the UK as an asylum seeker during the Second World War, and food was always central — not just as nourishment, but as a symbol of safety and dignity. That sense of food being fundamental stuck with me.
“As a curious (and slightly nerdy) only child attending an international school, I started asking questions early on: Why was our local supermarket selling lamb from New Zealand, when North Wales farmers were struggling? Why were policies so out of step with common sense?
“For the past 30 years, I’ve been trying to answer those questions — and be part of the solution. FareShare South West’s mission resonates deeply with me: the belief that everyone, no matter their background or postcode, deserves access to healthy, affordable food. That we need to shift the focus from damage control to prevention and build a food system that nourishes both people and planet.
“Working with FareShare South West feels like coming full circle, back to my roots, with a fresh determination to help make real change.”