FSSW receives 3.6 tonne donation of Kellogg’s cereal

FareShare South West received a whopping delivery of 3.6 tonnes of Kellogg’s breakfast cereal this morning- that’s a lot of cornflakes!

The cereal was a donation from Kellogg’s as part of their commitment to supporting children’s Breakfast Clubs. In September 2017, they teamed up with FareShare and Tesco to launch their ‘Back to School’ campaign. They have been delivering cereal donations across the FareShare network all year. This latest delivery comes just as our primary schools prepare for SAT exams at the end of the year- a time when kids’ brains need extra fuel!

Our fantastic volunteers (including Andy and Chloe, pictured) were on hand to receive the delivery and store it in the warehouse. 3.6 tonnes sounds like a lot, but with more Bristol Breakfast Clubs being supported than ever before, we will be getting these out in no time.

Kellogg’s have been providing their surplus cereal to the FareShare network since 2010. Before then, they sent their surplus to be used as animal feed. Now, it helps tackle hunger amongst children across the country. You can read more about Kellogg’s work with the national charity FareShare here.

FareShare is the only charity to take food from the wholesale level of the food industry

The vast majority of surplus occurs before food even gets to the supermarket. Each FareShare regional centre takes that food and redistributes to those in need. FareShare Go is our supermarket collection service, which deals with supermarket-level surplus.

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