Sidharth has combined his two lifelong passions, food and music, by setting up and establishing multiple, award-winning businesses in those sectors. He has spent the last 25 years creating strong, resilient brands and developing winning strategies.
The common theme that runs through all his various projects, past and present, are the concepts of: sustainability, innovation and social benefit. Sidharth believes that the most difficult and pressing issues that we face as a society, can be tackled by using creativity to reframe the problems and deliver solutions.
Outside of his work for Kambe, Sidharth set up and run the Thali Cafe restaurant chain, sat on the board for the Association of Independent Festivals, The Food Policy Council and the Bristol Food Network. He acts as a strategic consultant for various commercial and charitable organisations, to create campaigns that encourage behaviour change.
Sidharth is a Honours graduate of the Visual Arts, a Fellow of The Royal Society of The Arts and is regularly invited to speak at events both at nationally and internationally. In 2011 he was the first person to be awarded the title of ‘Local Food Champion’ by the City of Bristol in recognition for his work in promoting sustainable food.