Press Release and Support Material

May 8, 2012

Press Release:


FareShare South West and Feeding the 5000

 highlight food waste and food poverty

   12th May 2012, 1.00pm – 5.00pm, College Green, Bristol


Like anything that’s become a “West End” hit the next stop after London is the West Country and Feeding the 5000 is no exception. FareShare South West is hosting this hugely successful event to bring wider attention to the issues of food waste and food poverty on 12th May 2012, on College Green, Bristol.


FareShare South West (FSSW), a charity working with the food industry, distribute good quality food, that would have been wasted, to over 60 projects involved with vulnerable people across the region. On 12th May FSSW and their partners will be preparing and cooking a free hot lunch for members of the public using ingredients that would have been wasted, such as imperfect fruit and vegetables.


Feeding the 5000 Bristol will highlight how simple it is to reduce the unacceptable levels of food waste[i] in the UK and how government at local and national level, businesses and individuals can help. The event is being organised and hosted by FareShare South West[ii], in partnership with Feeding the 5000 and with the collaboration of The Soil Association[iii], Love Food Festival, Thali Café, Bristol City Council, Kambe Events[iv], Food Cycle[v] and Coexist[vi]. The event will be formally opened by Barbara Janke, Leader of Bristol City Council.

From 1pm to 5pm the charities, volunteers and chefs will serve a delicious free meal to members of the public. The menu will feature a hearty main course of Curry stew served with bread and freshly pressed fruit juice. The ‘demo’ kitchen will feature The Fabulous Baker Brothers, Tristan Hogg from Pieminister, Tom Hunt from Poco Lounge and Barny Haughton from The Square Food Foundation. There will be music and children’s activities to help everyone work off their food. There will also be a ‘wonky veg’ stall where members of the public can pick up a bag of fruit and vegetables to take home.


Our guest chefs will demonstrate to the public in “Ready, Steady, Cook” style, simple to prepare, hearty, nutritious meals from food that FareShare receives on a regular basis.  This will enable the public to understand that no good food needs to be wasted either from commercial operations or your own home.


Feeding the 5000 Bristol is campaigning to bring to the attention of the general public the unacceptably large volumes of food being wasted every day across not just the UK, but the globe.


Jacqui Reeves (Project Director, FareShare South West) revealed her motivations:  “Feeding the 5000 is such a wonderful organization, having them involved together with high profile people like Tom and Henry Herbert will really help us spread the message that food waste has become socially and morally unacceptable.   This event has West Country mentality written all over it – our region has never been a push over for anything, we always stand by what we believe in and Feeding the 5000 will have us demanding change and voting with our forks!”


Tristram Stuart (Feeding the 5000 founder) explains:  “Feeding the 5000 is a wonderful partnership including farmers, charities and the public.  The aim of our lunchtime feast is to highlight how food waste can be avoided by putting food to good use i.e. feeding people.  We want businesses and the public to sign the Feeding the 5000 pledge to show how everyone has the power and the responsibility to help solve the global food waste scandal.”


Tom Hunt (Poco Lounge and eco chef) said: “This event is vital to show the sheer scale of the crazy rules that are enforced on companies which impact on food poverty in this so called educated country.”


At the event members of the public will be asked to sign the Feeding the 5000 pledge calling for action from government, retailers and food businesses: ‘I pledge to reduce my food waste and I want businesses to do the same’. Those unable to attend the event will be able to pledge through the Feeding the 5000 website ( ).


Food businesses, restaurants and retailers are invited to sign the ‘Business Pledge’, agreeing to the principles of the ‘Food Waste Pyramid’, a new online guidance tool developed by the Feeding the 5000 partnership to help food businesses avoid waste by following a simple step by step process.


Event Highlights:

  • 1pm-5pm – free feast and fruit pressing throughout the afternoon, along with:
    • Signing the pledge
    • ‘Wonky veg’ stall


  • Professional Chefs – showing off their skills in the ‘demo’ kitchen, and including:
    • Tom and Henry Herbert – the Fabulous Baker Brothers
    • Tom Hunt – Poco Lounge
    • Barny Haughton – Square Food Foundation
    • Thali Café Chef


  • Speakers include:
    • Barbara Janke (Leader of Bristol City Council), who will formally open the event
    • Tristam Stuart (founder of Feeding the 5000 and author of Waste and award winning campaigner)
    • Professor Kevin Morgan (director of the Cardiff Regeneration Institute, and leading researcher in the field of Food Ethics)


  • Live Music from:
    • Troubadour Hook
    • Lady Accapella
    • Gasmen


  • Children’s activity yurt, including:
    • Butter making
    • Seed egg shells
    • Thought wall


Feeding the 5000 Bristol will also promote the activities of the partner organisations who will host activities during the afternoon including Coexist community kitchen, who will be whipping up some tasty cream teas to attract anyone with a sweet tooth… all the more yummy because it is going in your bellies and not in the bin!


Key Facts about the event: 

  • 1 tonne of vegetables and 750kg of fruit have been donated to this event to raise awareness of the issues around food waste. Anything not used in the event will be distributed to FareShare’s local Community Members
  • 40 volunteers will wash, peel, chop, cook and serve the delicious curry
  • Around 500kg of fruit will be on College Green, ready for juicing along with the ‘wonky veg’ stall where the public can take home fruit and veg.


– ENDS –







For more information:


  • We can provide interviews with:
    • Tristram Stuart, founder of the Feeding the 5000, award-winning campaigner and author of Waste;
    • Andrew Street, Chair of FSSW;
    • Jacqui Reeves, FSSW Project Director and event director; and


  • Event partners, including FareShare UK


  • We can provide interviews or press visits to the FareShare South West depot in Easton.


  • We can provide food waste facts, and photographs from previous Landfill Café and Feeding the 5000 events.


For further information please contact:

Andrew Street Chair of FareShare South West –

Jacqui Reeves, Project Director –

Molly Conisbee –

Amanda Archer-Brown –


Background info to F5K:

  • The FareShare South West F5K event follows on from the success of the 2011, Trafalgar Square event, which illustrated the public’s appetite for engaging on the issue of food waste.
  • When Tristram Stuart, food waste campaigner and author of Waste: Uncovering the Global Food Scandal (Penguin, 2009 []) began organising the event, it became a real catalyst for action – he was faced with a flood of farmers, packers and markets who wanted to donate food – either surplus, cancelled orders, or stock that did not meet supermarkets’ cosmetic standards and so would otherwise have been wasted.
  • Around 5,000 curries were served; a quarter of a tonne of smoothies and 3 tonnes of fresh groceries were given away – all from food that would have otherwise gone to waste. It was all provided free, and it gave London a glimpse of the vast reserves of good food hidden in the nation’s bins.


  • The event profiled the work of partner charities working in the food waste sector and helped garner political support with the then DEFRA Minister, Hillary Benn MP, writing to CEO’s of all UK supermarkets urging them to donate surplus food to FareShare or similar charities.
  • Most of the major retailers have since improved their record in terms of food donations and other food waste reduction measures, but it is clear that much more can be done.
  • The 2011 Trafalgar Square event offered a more targeted set of solutions to consumers as well as a business strategy aimed at helping food businesses find better ways of avoiding waste through the Food Waste Pyramid (FWP) scheme.


  • The FWP scheme is a simple step-by-step process that prioritises ‘waste avoidance’ measures.


Our food donors:


Who are giving us food for the F5K? TBC



Community Projects:

Food that is not cooked or used for the event will go to FareShare South West’s Community Members including: The Wild Goose café, Fairbridge West, the Salvation Army and the Bristol Drug Project.

[i] Food Waste – some facts:

The South West region has the third highest number of charities of all the English regions. It is estimated that 16.1% of people within the South West are living in food poverty and would be supported through charities for food.


The food industry is responsible for producing 3 million tonnes of food waste per annum. The Institute for fiscal studies has just released a new report that says that 4.2 million people live in poverty and that these figures are only going to rise over the next few years. Low income is a main factor leading to food poverty, meaning that people cannot afford a healthy diet.


Unfortunately it’s hard to find how much of this 3 million tonnes is still in-life or usable for human consumption. However, if only 1% of this food is edible and given to FareShare it would be the equivalent to creating 70 million meals. Last year FareShare distributed 8.6 million meals.


All of the world’s hungry – totaling nearly one billion people – could be lifted out of malnourishment on less than a quarter of the food that is wasted in homes, shops and restaurants in the US, UK and Europe.


More than a third of the world’s entire food production is currently wasted, contributing to rising food prices, resource over-use and global warming.



Rich countries like the UK currently waste up to half of their food supplies. An estimated 20-40% of UK fruit and vegetables are rejected even before they reach the shops, as they don’t match supermarkets’ strict cosmetic standards.



Hundreds of thousands of tonnes of unwanted food that could legally be fed to livestock are currently wasted. Diverting food that is unfit for human consumption and using it as livestock feed would reduce Europe’s dependence on the 40 million tonnes of soya imported each year from South America where its cultivation contributes to the destruction of the Amazon rainforest. Production of soya has doubled since 1990, with 80% of global soya production now being used to feed livestock.



Bread and other cereal products thrown away in UK households alone would be enough to lift 30 million of the world’s hungry people out of malnourishment.


And yet more than 4 million people in the UK currently suffer from food poverty.


[ii] FareShare South West


FareShare South West, based in Bristol, was set up in late 2007 to work with the food industry’s surplus and deliver good quality food to organizations working with vulnerable people. We deliver to over 60 organisations in Bristol, Bath, Gloucester and North Somerset; these include hostels, day centers, lunch clubs, addiction recovery agencies, young and old peoples’ projects and refugee projects. Since we started we have delivered just under 1000 tonnes of food. Most of this food has not hit a shop and would have been wasted due to a variety of reasons including, bar code not working, out of date promotion and miss-pickings. The operation of collecting and delivering this amount of food is the mechanism to drive our other main purpose – supporting and nurturing volunteers. We support around 45 volunteers through the week, over half of whom have been or are vulnerable and we offer work based skills and accreditations to help them move on with their lives.


[iii] Soil Association

The Soil Association was founded in 1946 by a group of farmers, scientists and nutritionists who observed a direct connection between farming practice and plant, animal, human and environmental health.

Today, we are the UK’s leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. We have over 150 staff based in Bristol and Edinburgh and working as certification inspectors across the country. The Soil Association’s Chief Executive is Helen Browning, who reports to the Council of Trustees.

You might expect something so vital to be organised and supported by the government. But in fact the Soil Association is a charity, reliant on donations and on the support of its members and the public to carry out its work.

[iv] Kambe Events

Kambe Events has always been committed to a sustainable and greener future for all. We believe the events industry has a critical, inspirational role, to play in this future.

Kambe works to a strict ethical and environmental procurement policy. This also applies to our clients.

[v] Food Cycle


FoodCycle brings together volunteers, surplus food and spare kitchen spaces to create nutritious meals for people at risk from food poverty and social isolation. FoodCycle Bristol has been running for two years at the Easton Community Centre, where every Sunday a team of volunteers cook healthy three-course meals out of surplus ingredients that would otherwise be thrown away by local retailers. These meals are then served to people in the community; people from all walks of life come together at the dining table over a hearty meal in a friendly and welcoming environment. FoodCycle Bristol also runs a fortnightly pop-up student restaurant and has a catering service. These raise funds making the project self-sustainable.


[vi] Coexist


Once a derelict office block in Stokes Croft, Hamilton House is now the home of Coexist, a social enterprise setup in 2008 to nurture sustainable communities.
Coexist support workspaces for over 200 creative practitioners, artists, makers, social enterprises and small businesses. We also provide community spaces for people to create, interact, learn, move and play.


 FareShare South West Outline

FareShare South West – Project overview


FareShare South West is a project run by Community Initiatives South West – a charity established to deliver a food service to the local community and voluntary organisations.  To date FareShare South West is the only project run by Community Initiatives South West. We are a franchise of the national charity FareShare, and as such are legally and financially independent of the national charity.


FareShare works with the food industry to minimise fit-for-purpose fresh, frozen and long-life food going to waste and delivers this to organisations working with vulnerable and disadvantaged people in the community. Our operation allows us to then offer voluntary positions and training opportunities to clients of our community members and the wider community. Since opening in late 2007, we have redistributed over 950 tonnes of in-life surplus food to community and voluntary organisations in and around Bristol and at present are distributing around 30 tonnes per month.

Over the last year we have doubled our outputs, had many exciting changes and have started new projects which I have outlined below:


  • We are currently delivering to 70 organisations within the Bristol area. This figure has doubled in the last year and we see this rising steadily over the next year. We deliver to name a few; a range of night shelters and drop in centres for the homeless, drug rehabilitation agencies, Young and Old people’s projects, woman’s projects and refugee projects.
  • We have developed a hub and spoke model, working with groups in Bath and Gloucester. We began deliveries in Bath in October 2011 and start in Gloucester in March 2012, this will mean delivering food to an extra 16+ organisations
  • In the last year 60 volunteers have worked with us in various ways, over half of these have been or are vulnerable in some way. We nurture, support and offer them NVQ’s and associated training to build their confidence and try to help them into employment. 22 volunteers have successfully achieved NVQ’s and forklift truck licences in warehouse distribution, manual handling, first aid and food hygiene.


“Working and training here has helped me develop new skills, build on self esteem, practice humility, be of service and be part of the community again. This opportunity has helped me turn my life around”                                            (Graham, volunteer)

  • Over the last year we began our employment programme. We have partnered with the NHS mental health team to offer Occupational Therapy student’s placements to support our volunteers. We have then approached our corporate partners which includes our food donors and companies within our community to offer support and work placements to our volunteers and to flag up employment opportunities when they arise.
  • We are developing our education programme with 6th form colleges, by offering the students experience and skills in leading a campaign to encourage the food industry and government to help stop good food going to waste and to tackle poverty in the UK.


“My day working at Fareshare was an experience not to be forgotten, it was inspirational and eye opening and made me realise and think about things that were happening around me. I learnt a huge amount of information that I did not know before, about the food industry and how much food they waste but also, what we could be doing to make this situation better”.                                                                                                                                                       Lucy Gilmour, 6th Form, Bradley Stoke                                                                                                        Community College


  • We have been successful in receiving funding to recruit one of our volunteers on a part time basis as a shift supervisor. He has never previously had a job or qualification but is a natural leader and well respected with our volunteers. He has a history of drug abuse and a criminal record but through our help has achieved several NVQ’s, is living independently and is now an active and respected member of society. We are now seeking funding to employ him full time as our operations require a full time employee.



Jacqui Reeves

Project Director

0117 9542220

Forthcoming Events


Future Events For 2012





Our current calendar of forthcoming events features some similarly exciting and colourful story opportunities, if you would like further information about any of these events please contact either

Jacqui Reeves, Project Director –

Or Amanda Archer-Brown, Marketing Consultant –



Forgotten Feast with Tom Hunt 15th May


Celebrating Feeding the 5000 coming to Bristol, Forgotten Feast are collaborating with us to raise funds for the fight against food waste.

In Tom’s very own restaurant, Poco we will be holding a huge feast of Moorish inspired delights, all created from surplus food sourced by FareShare Southwest and ourselves.

Time: 7.30 onwards on Tuesday 15th of May 2012

Location: Poco, 45 Jamaica Street, Stokes Croft, Bristol BS2 8JP



Bristol 10K – 20th May


FareShare runners and even our own Jacqui Reeves will be limbering up to run for the supper of hundreds of the South Wests vulnerable people.



More info from FareShare South West web site

Festival of Nature 16th, 17th June 2012 – Bristol Harbourside


FareShare South West will be offering the delights of the Landfill Cafe;  along with other members of The Green Forum – over 40 organisations in one place. Find out how to get involved with Bristol’s amazing array of environmental and conservation groups.   


FareFuture Sleepout – August date tbc


The young and the restless – the youth arm of FareShare South West find out what it’s like to sleep rough to help draw attention to the plight of the homeless and vulnerable in the South West.


For more info contact Matt –



Shambala 24-27th August


The legendary Landfill Café popping up at the secret Shambala Festival location:  The bunch of big kids at FareShare South West are very excited about our return visit to Shambala this year – can’t wait. This year the much-appreciated LANDFILL CAFÉ will be offering a range of dishes for lunch and dinner, with the menu changing daily.


More info from the FareShare South West website.



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