On 26th November, Sainsbury’s customers helped feed those in need. We’re delighted to reveal that the Million Meal Appeal has been a success.
The generosity of Sainsbury’s customers has been overwhelming and with Sainsbury’s matching their customers, FareShare can provide a staggering 1.2 million meals for vulnerable people. This equated to 39 pallets of food in the South West alone.
A small item of food makes a huge difference
600 Sainsbury’s stores took part in the appeal, and customers helped by donating store cupboard staples, such as tins, packets and dried foods that complement the fresh food that FareShare receives from the food industry, making our resources go that bit further.
The response from everyone was phenomenal; from Sainsbury’s customers who contributed with food, to the wonderful FareShare volunteers and Sainsbury’s staff who gave their own time to support the initiative. Many thanks also to Allied Bakeries who helped with logistics and volunteering.
What happens with the food now…
5.8 million people live in deep poverty in the UK, meaning that they find it difficult to buy basic things that many of us take for granted, including food. FareShare works with a wide range of amazing organisations – 700 of them in fact – such as hostels, breakfast clubs and women’s refuges. They all provide a real lifeline for people in need and together we feed 35,000 people a day.
All the food collected will now be redistributed to all our charity partners across the UK, from Aberdeen to Brighton, from Bristol to Sunderland.
A million thanks to everyone who supported the “1 Million Meal Appeal”!